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Dualform Tips: Excluding Pages in Google Analytics

Here’s something that we have been asked more than once:

While using Google Analytics it can be beneficial to filter out certain pages or subdirectories on your site that might be skewing data in one direction or the other. After Google has collected its data, the default reports that it provides can no longer be tweaked to exclude specific pages or subdirectories.

The default Google Analytics reports will allow you to set filters for those pages, but doing so has no effect on the output of the report, which can be fairly frustrating for someone unfamiliar with filtering data in Google Analytics. Filtering out those pages is possible, but it requires you to create a Custom Report.

The process is actually fairly simple although slightly more time consuming, and not entirely intuitive if you’ve never done it before.

  1. Select custom reports from the main menu bar. 
  2. Select “+ New Custom Report”
  3. Name your Report and Report Tab
  4. Type = Explorer
  5. Select your Metric Groups (ex. Pageviews, Unique Visitors, % New Visits, etc)
  6. Select your Dimension Drilldowns (ex. Page, Landing Page, Source, Source/Medium, etc)
  7. Select “+ Add a filter” and use “Page”
  8. Select “Exclude”
  9. Select “Exact” if you want to exclude only the specified page or “Regex” if you want to exclude that directory and all other subdirectories.
  10. Type in the subdirectory you want to exclude (ex. “/directory/example” )
  11. Select the Profiles to include.

After you have saved your settings GA will compile your report and you will be able to view your data with the correct exclusions. If you want to view a different set of data GA will allow you to have five Report Tabs per Report. Just set the different Metric Groups and Dimension Drilldowns for the data you need. Be aware that all of these tabs will share the same filters - so if you need to work around several different filters (i.e. you want to filter all data to show Source traffic from Google only and another to show Source traffic from Bing only) you may want to create a new Report entirely.

Hope that helps somebody out there!